Article about us from Bigbarn, November 2013
Amidst the bad press surrounding the olive oil industry, two brothers in their mid twenties intend to set the record straight, and have established Honest Toil Olive Oil, bringing unrefined 100% pure extra virgin olive oil from Greece to the UK. As they are keen to tell me, this is not like the olive oil you can buy in the average UK supermarket.
“Most olive oils are ‘blended’ from all over Europe. What this really means, is that companies often use Greek oil to lower the acidity content of naturally inferior but cheaper olive oils from other parts of Europe. ‘Made in Italy’ does not necessarily mean any more than ‘bottled in Italy’ and it’s extremely common that such oils contain produce from Tunisia, Spain, Greece, and Morocco.
With Honest Toil, we wanted to keep it simple; pure unadulterated, single-estate squashed olives, and bring to the UK an oil that’s unlikely to previously have left the kitchens of small-time Greek farmers…”